Flower Burger, the Italian Vegan Burger Loved by Meat Eaters that’s Taking Over the World

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Bright colored and Hippy Looking, Flower Burgers are plant-based burgers that are making inroads in Europe and now in America.

The concept of a new type of plant based burger started in the heart of Milan in 2015. Matteo Toto came up with the idea. He is an entrepreneur who undertook a journey to discover new flavors and to find the perfect meeting point between burger culture and vegan cuisine.

After a bumpy start, the company has opened 14 stores in Italy, one in France and one in the UK. The thing about Flower Burgers is that meat eaters seem to love these meatless burgers. These shiny vegan burgers are becoming so popular that now the company is opening a store in Los Angeles as well.

That Flower Burgers are something of a hippy product is evident from how the company talks about itself - We picked the Flower as a symbol of positivity, joy and love. A bond with nature that takes the form of the rainbow shades with a 100% plant based menu of colorful burgers.

Flower burger buns range from a turmeric-made yellow color to the vegetable charcoal black and the violet tones of cherry and beetroot extract.

Tofungo, Flower Burger and Cherry Bomb are just some of burgers that are paired with potato wedges, edamame or patatas bravas. Soybean sprouts, tofu, chickpeas and quinoa are the daily bread offerings and Flower Burger knows how to combine them to make people fall in love with their explosive taste.

The look and the buzz about these new hippy burgers is definitely worth a bite.